Lipton - The Turkish Tea Picker
Lipton wanted to present their concern about the endangered tree plantations in Turkey by coming up with a fun microsite for the consumer to engage with. The idea revolves around our Turkish friend Turan, a loveable buffoon character, he is overweight and wears the traditional Turkish fez. Turan is a Turkish Tea Hero, all the action would be filmed with a real character once the idea gets approved. The microsite would start off with a quick demonstration of how it works, where the user would be asked by Turan to provide him with instructions on how the user thinks Turan can help... A group of videos would be filmed and the closest video to match the request made would be played. The engaging part is where users would be curious as to what action Turan would have for each request a user makes!