Lipton Specialty Journey Planner

To encourage our target audience to explore and indulge in the astonishing variety of teas from around the world, the best of which are brought to you by Lipton Specialty Teas, we invite them through paid and unpaid digital media to visit our microsite: www.liptontea.com/journeyplanner It opens on an interactive world map, inviting you to plan a journey of discovery around the world by clicking on up to 5 featured cities, based on a theme of your choice to give your journey a reason to others. The number of destinations to choose from will not include every capital city in the world, but we can add new places on a monthly basis to build an ongoing resource that you can come back to again and again, allowing you to update and expand your current plans and create new trips on new themes in parallel. The prize for participating is secondary and may only be awarded once every year. It could be a flight to one the cities you have chosen, for as long as you can afford, based on the idea that both accommodation and visa arrangements will come at the winner’s expense. The winner could be chosen at random, or identified based on who has used the resource the most throughout the year.